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MILO ADVOCATES CHILDREN TO TAKE ON SPORTS TODAY AND TAKE ON LIFE TOMORROW

The MILO x FAM Ultimate Experience campaign sets the ball rolling for more than 100 aspiring young footballers.

Scoring a goal or passing a ball may seem easy, but it takes years of hard work and perseverance to master. 116 aspiring players joined the MILO x FAM Ultimate Experience to get a taste of professional football. Selected through a collaboration between MILO and community leagues, these players showed exceptional skills and traits.

MILO strongly believes sports teach life lessons and build character, fostering perseverance, tenacity, and determination. Sports help young people face challenges with confidence, learning values like clear communication and teamwork.

The program aims to develop these children into future national stars. Football, the nation’s top sport, unites Malaysians from grassroots levels and promotes friendship across social backgrounds. MILO plays a significant role in developing and empowering young footballers, with a long history of supporting grassroots football through its partnership with the Football Association of Malaysia (FAM).

MILO and FAM share the goal of energizing young talents through training programs, drills, and coaching techniques. The MILO-FAM partnership aims to produce over 100,000 talents and 5,000 coaches for the FAM system, with initiatives like the MILO Hidup Bola Futsal carnival producing national players such as Nik Akif Syahiran Nik Mat, Arif Aiman Hanapi, Azri Ghani, and Shivan Pillay.

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