HOKA Malaysia is thrilled to announce the launch of its groundbreaking campaign, ‘We Are All Born to Fly,’ marked by a stunning mural created by Malaysian graffiti artist Abdul Rashade. In collaboration with Dewan Bandaraya Kuala Lumpur, this vibrant mural stands as a testament to the campaign’s empowering message, celebrating the limitless potential of trail runners, hikers, road runners, and athletes throughout Malaysia.
Located in the bustling heart of Kuala Lumpur on Jalan Doraisamy, the mural showcases iconic Malaysian landmarks such as the KLCC Twin Towers and Merdeka 118, alongside the national flag. Its dynamic design invites viewers to embrace the exhilarating feeling of flight and to reach for new heights.
HOKA’s ‘We Are All Born to Fly’ campaign honors the inherent greatness within every athlete. This mural serves as a visual embodiment of the campaign, celebrating local athletes and runners and showcasing their remarkable achievements.
Abdul Rashade, the visionary artist behind the mural, infuses his distinctive style and dynamic energy into this project, capturing the essence of HOKA’s uplifting message.
Don’t miss the chance to visit the mural, capture your moments, and share them on Instagram with #WeAreAllBornToFly and #HokaMY. Join the movement and inspire others with your experience!
For more information about HOKA Malaysia and the ‘We Are All Born to Fly’ campaign, be sure to follow @hoka_my on Instagram.
